Applied+Research+for+Travel+and+Tourism

[|hospitality, tourism and travel journals] [|asian tourism research link] [|asean journal]

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MARKET RESEARCHER IN CHINA: SHAUN REIN
Week 1 Week 2 Why is market planning necessary? Introduction to Market Research Week3 Defining the Research Problem

Case Study

Week4 The Design of Research Descriptive Research Design: Survey and Observation

Week5 Questionnaire and Form Design Sampling

The future of Marketing: Brands and Branding Case Study Week 6 Interviews Focus Groups

Week 7

Design of Exploratory Research Exploratory Research Secondary Data

Authenticity in Tourism Case Study Week 8 Fieldwork Research Selecting Test Markets Marketing to Generation Y

Case Study

Week 9

Case Study Week 10 (Supplemental)